Nihal Gupta

Overview

Nihal Gupta has extensive experience in international business management as well as trade and investment throughout Australia and the Asia Pacific region. With more than 40 years’ involvement in working in the global consumer electronics, home entertainment and technology sectors, he has leadership experience in sales, marketing and manufacturing, importation and distribution.

Nihal is a recognised entrepreneur and has a strong understanding and knowledge of international business management throughout Australia and the Asia Pacific region. He has been called upon to represent and strengthen Australia’s global position, particularly in Asia.

The interests and appointments outside his strong commercial businesses cover a wide and varied span across sports administration, multicultural arts, community and broadcasting, government State representation, charitable and community involvement.

Current Business Activity

Nihal Gupta is the owner and managing director of Palsonic Corporation Group (N.G. Enterprises Pty Ltd) and Palsonic Consumer Electronics and Appliances company Group.

Our company is proudly Australian-owned since 1957, has been uniting families with top-quality and innovative electronics for over 65 years. Starting with sewing machines, we quickly expanded into televisions, audio equipment, and home appliances. Today, Palsonic is recognised as Australia’s best value electronics brand, known for reliable, high-quality products designed for Australian homes.

We source our products from trusted manufacturers in South East Asia and rigorously test them for Australian conditions. Our commitment to delivering exceptional value and caring for our customers has been the cornerstone of our success for over 65 years. We are proud to have sold more than 10 million products into Australian households.

Originally formed to import domestic sewing machines, the Company’s product range soon expanded to include Televisions, Audio Equipment and Cooling Fans, all marketed under the groups own brand names “Princess” and “Airmaster”. During the Company’s early years of operation, more than 250,000 Princess sewing machines were sold across Australia, making it a leader in that field, and establishing the brand’s reputation for outstanding value and quality.

In 1963 saw the introduction of the first Princess 12″ (30cm) black and white portable TV on the market. Many years later in the 1970’s, with the removal of tariff on b/w TV’s imported to Australia, the Company was able, for the very first time, to enable the consumer to purchase TVs with significant price reductions and 12″ (30cm) black and white sets were being sold for under $100. In 1975, the Company was the first to launch Colour TV onto the Australian market. The first Princess Colour TVs were introduced through Norman Ross Discounts stores and subsequently several tens of thousands sets were sold.

The early 1980’s saw the Company’s exciting launch of the Palsonic brand with a range, initially of Televisions, sourced from one of the world’s leading electronics manufacturers from South Korea. The Palsonic range soon expanded to a larger range of Televisions as new technologies emerged as well as Audio and DVD products, and a range of home appliances that included the first to market Automatic Bread Maker, Microwave Ovens and household Refrigerators.

Today the Group continues its fundamental core objectives to deliver Value and Reliability in a range of quality and reliable consumer electronics and appliances. As a specialist Australian electronics importer and distributor, Palsonic has worked with all of the nations leading retailers across Australia over all of years. Every product is carefully selected and only sourced from the largest and most respected electronics and electrical appliance manufacturers throughout South East Asia.

Every product that carries the Palsonic name has been designed, built and thoroughly tested for Australian operating conditions, and to the rigid specifications and requirements of Palsonic’s own technical department. Backed with Australia- wide service and spare parts, the Palsonic policy of ‘we care about our customer’ has contributed in no small measure to its success until now, and will certainly ensure the Company’s continued growth and success.